4 Unique Uses for Your Political Campaign Signs

We’d like to welcome guest blogger Joe Garecht from LocalVictory.com.  Joe helps local candidates win elections.  He always has a great point of view.  If you are a candidate who needs some guidance or a second opinion, visit Joe’s site at www.LocalVictory.com

4 Unique Uses for Your Political Campaign Signs
by Joe Garecht from www.LocalVictory.com

Yard signs are a “must have” for any political campaign, no matter how small or large.  Signs raise your name ID, reinforce your message, and excite your supporters to get out the vote on Election Day.  The simplest way to use your signs is also the most effective: find supporters to place the signs on their lawns and street to show widespread support for your candidate.

If you’ve got some extra signs, here are 4 other unique and effective uses for your political campaign signs:

1.   Sign-Waving
Grassroots campaigns can show lots of energy and generate lots of buzz by holding well-planned sign-waving campaigns throughout the district.  Find volunteers who are willing to commit two hours during rush hour or on a weekend afternoon to stand at a well-travelled intersection waving your campaign signs and handing out literature.  Your best bet for maximum buzz is to send volunteers out in groups of 3-5 to wave signs together on the same corner.

2.  Election Day Jump
Every campaign likes to place signs at the polling places on Election Day.  This year, if you are in a district where the signs won’t get “stolen,” get a jump on your opponents’ by having volunteers go out to the polling places the night before (11pm or later seems to work best) to place your signs in the best positions (and in large numbers), then have your poll workers arrive early the next day to make sure your opponent doesn’t move your signs to make room for his or her own.

3.  Mass Placement
Do you have a supporter who owns lots of properties in the district?  What about a real estate developer who has a bunch of apartment buildings or commercial office buildings in your town?  Ask him or her for permission to place a number of signs on each property.  For example, if you have a supporter who owns 10 small apartment buildings in the district, ask for permission to place 3 yard signs on each… this is a great way to get up 30 signs by only making one ask.

4.  A “Regulars” List
Have you run for office before?  Are you an incumbent running for re-election?  Consider starting a “regulars” list of supporters who agree to allow you to place yard signs each election without needing to ask for permission first.  Some campaigns start each cycle with a list of 100-200 homes whose residents have agreed to always permit the placement of signs.  Send out a postcard to this list one week before you place the signs reminding them that they gave permission and telling them that the signs are coming the following week (and giving the homeowner a number to call to cancel that permission).  Then, go out and place your signs.  This is a great way to get a huge number of signs up as soon as the campaign begins!

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