Creating Your Strategy for Campaign Signs

Campaign signs are a powerful tool for your election success.  In fact, no other marketing techniques can reach so many people in such an easy, powerful and cost effective way.  When it comes to name recognition, there is no doubt campaign signs offer the best reward for the lowest expenditure and effort in your campaign.

However, you don’ t want to just place campaign signs haphazardly around town.  Your best option is to create a detailed strategy to ensure that you derive the best results from your yard signs program.

First, you will need to find out local zoning rules, laws, and election regulations pertaining to the placement of campaign signs.  These can include how many signs are allowed to be displayed, where they may be set up, what time they may be displayed, if a disclaimer is needed, and when the campaign signs must be removed.  Once you find out what the regulations are regarding these logistics, you will be able to begin with your strategy for your campaign.

In addition to determining the current zoning laws or neighborhood covenants, you should also determine what your budget will allow, investing in as many yard signs as possible.  Once you have determined your working budget, you will be able to choose the number of signs that best meets your strategic plan.

It is important to realize name recognition is the first priority of your campaign and the primary benefit delivered by campaign signs.  On your signs, you will want to ensure that your last name is visibly larger than your first name.

You may also find that choosing two colors can prove more successful than creating political yard signs that are single toned only.  The most common color combination in campaigns includes red, white, and blue and any combination of those colors.  However, when designing your strategy for campaign signs, be certain that you use the color red carefully.  Red is associated as a warning and sometime has negative connotations.

By using the color red wisely, you can create a great impact when you are focusing on a “ negative” aspect of a campaign, such as an effort to defeat a ballot initiative.  Any time you need to deliver a campaign message with the word, “ No” , you’ ll find that red produces the greatest impact.